I'm Louis, a market strategist & product designer based in NYC.

Born and raised in China, and now in North America, my global journey has granted me profound insights into the power of cultural influence and honed my keen understanding of creative expression and global market dynamics. The intersection of diverse cultures sparked my passion for consumer behavior, brand storytelling, and cultural communication, driving me to explore how strategic messaging and innovative practices can inspire meaningful change.

Throughout my journey, I have continuously merged international business, marketing, and the art of storytelling, striving to create brand experiences that transcend cultural boundaries and resonate deeply with diverse audiences. I believe that design is not merely a visual language but a bridge connecting people and values, with the power to drive societal progress and commercial success in a globalized world. Today, I dedicate myself to brand strategy and narrative design to deliver sustainable, innovative, and impactful solutions. Through cross-disciplinary collaboration and multidimensional storytelling, I work to redefine market landscapes and illuminate the synergy between creativity and commerce on the global stage.

Let's forge meaningful connections through design!